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Hickory Farms Partners with Wicked Good Cupcakes

Chicago—August 7, 2018 Hickory Farms, LLC, a leading food gifting retailer since 1951, today announced a new collaboration. America’s favorite summer sausage meets Wicked Good Cupcakes in the new Wicked Good Gift Box.

Wicked Good Cupcakes, a standout on ABC’s Shark Tank, creates gourmet cupcakes in a jar in an array of delicious flavors. “I’m excited to bring our gourmet cupcake jars to a new audience. Since we’re the go-to website to buy unique and gourmet baked goods online, our products are right at home with Hickory Farms’ reputation as a top food gift retailer,” Tracey Noonan, Co-founder and CEO of Wicked Good Cupcakes, says.

This partnership brings the best of sweet and savory flavors in one easy-to-gift box that’s perfect as a college care package, birthday gift, or really for any occasion. The gift box includes Hickory Farms Signature Beef Summer Sausage, Smoked Cheddar Blend cheese, Sweet Hot Mustard, Golden Toasted Crackers, Cheddar Pecan Bites, and two Wicked Good Cupcake jars, Triple Chocolate and Chocolate Peanut Butter.

“These cupcake jars from Wicked Good Cupcakes are unique, attractive, and delicious. I couldn’t be happier to have them featured alongside Hickory Farms classics for a gift that beautifully combines the best of both worlds!” says Diane Pearse, CEO of Hickory Farms.

The Wicked Good Gift Box is available exclusively at, so order yours today!

About Hickory Farms, LLC.

Since 1951, Hickory Farms LLC has been a leading retailer of food gifts and specialty foods available online, in catalogs, and in leading mass merchants, supermarkets, and 500+ seasonal retail shopping locations in the U.S. and Canada. For more information, visit

About Wicked Good Cupcakes

Since 2011, mother-daughter team Tracey Noonan and Dani Vilagie have been revolutionizing the way people send and receive cupcakes. After appearing on Shark Tank in 2013 and finalizing a deal with Kevin O’Leary, Wicked Good Cupcakes has become the largest shipper of cupcakes in jars the United States. For more information, visit