Survey Finds the Arrival of Hickory Farms Holiday Markets Signals Start of Holidays

Holiday Food Gift Company Celebrates Its Seasonal Opening, Announces New
Signature Chocolate Gift Box Collection & Expands Charitable Partnership

Toledo, Ohio - November 20, 2014 - Hickory Farms, Inc., Today, Hickory Farms, Inc. announced the official opening of 700 Holiday Markets in shopping malls throughout North America for the 2014 holiday season. According to a new national survey, nearly half (47%) of American adults agree that the holiday shopping season officially starts when they see Hickory Farms arrive at their local mall. In fact, American consumers confirmed that the appearance of Hickory Farms stores is among the top holiday indicators, along with the arrival of Santa Claus and the Salvation Army bell ringers.

“At Hickory Farms we believe Traditions Matter. We are proud of the Traditions we have built with so many families and are delighted to be improving the product assortment of the most well-known holiday gift food brand each and every year,” said Mark S. Rodriguez, Chief Executive Officer.”

Inaugural Signature Chocolate Gift Box Collection

This year, Hickory Farms is introducing the Signature Chocolate Gift Box Collection. Each piece in the one-pound premium assortment is hand-made by American chocolatiers using the finest ingredients and includes such delicious flavors as Dark Chocolate Sea Salt Caramel, Espresso Coffee Cream and Dark Chocolate Raspberry Sorbet.

No Kid Hungry Commitment Expands

Since 2008, Hickory Farms has supported the No Kid Hungry® campaign to help end childhood hunger in America and has raised more than $3.3 million dollars to date. From now through December 24, Hickory Farms will make a five-dollar donation for every Signature Party Planner gift box sold.

About Hickory Farms

Hickory Farms, Inc ® is a leading provider of specialty foods and holiday food gifts. Since 1951, North American families have chosen Hickory Farms' savory sausages, cheeses and other gourmet foods for their loved ones each holiday season. The company's award-winning signature products and eco-friendly gift boxes can be found online, in catalogs, at leading supermarkets year round and in shopping malls throughout the Christmas holiday season.