Meet the Wicked Good Cupcake Flavors- Header image of jars

Wicked Good Cupcakes is now part of the Hickory Farms family of great-tasting gifts. Besides being a delicious treat, many of these cupcakes have a story to tell from founders Tracey and Dani. Get to know what flavor combinations each cupcake jar features, as well as what makes them unique.

Chocolate Ganache  Cupcake Jar

Chocolate Ganache

Wicked Good Cupcakes and Tracey and Dani often donate to organizations that help animals, so this cupcake was originally called Chocolate Lab as a nod to that passion.

This cupcake is a chocolate lover’s dream! Chocolate Ganache features moist chocolate cake with a rich chocolate ganache center topped with chocolate buttercream frosting and chocolate sprinkles.

The Wicked Good Cupcake Jar

The Wicked Good

This is Tracey and Dani’s signature cupcake jar flavor and also Dani’s weakness. They literally had a cupcake intervention because the hypnotic pull of the peanut butter and rich chocolate ganache was proving to be too much for her. Beware!

The Wicked Good is crafted from peanut butter cake and chocolate chips baked to almost “cookie-like” perfection. It’s layered with peanut butter frosting and chocolate ganache. The cake has an almost crunchy cookie crumb.

Vanilla Sprinkle Cupcake Jar

Vanilla Sprinkle

Tracey’s favorite cake growing up was a vanilla wedding cake, so her mom always baked square birthday cakes using that recipe and frosted them with seafoam icing. “I can remember how excited I was smelling the cake baking and knowing my birthday would be here soon!” says Tracey.

Vanilla Sprinkle is a light and airy vanilla cake with Madagascar Bourbon vanilla buttercream frosting, topped with rainbow sprinkles.

Red Velvet Cupcake Jar

Red Velvet

Did you know the original name of this red velvet cake was National Velvet because of Tracey's love of the classic movie? After the TSA confiscated one of these jars back in 2011, the name was promptly changed to National (Security) Velvet after Dani and Tracey were deemed a national security threat!

Red Velvet is a traditional southern-style red velvet cake layered with cream cheese frosting, topped with red velvet crumbs.

Cookies & Cream Cupcake Jar

Cookies & Cream

This was a natural. After Tracy gave birth to Dani, all she ate for a month was Oreo cookies followed by a cold glass of milk. The “birth” of Tracey and Dani’s shared business and close bond lives on in this delicious cupcake jar flavor. It’s a must-try!

This cupcake jar packs a ton of cookie flavor! It’s made with cookies & cream cake layered with cookies & cream buttercream frosting, topped with crushed cookies.

Salted Caramel Cupcake Jar

Salted Caramel

This flavor came about in answer to a big request for it. It’ a good thing Tracey and Dani listened to their customers—this is one of the top 5 selling flavors!

Salted Caramel is vanilla cake layered between drizzles of caramel sauce and salted caramel frosting, then topped with white chocolate sprinkles

Chocolate Caramel Cupcake Jar

Chocolate Caramel

Chocolate Caramel features moist chocolate cake layered between drizzles of caramel sauce and salted caramel frosting, then topped with chocolate sprinkles.

Chocolate Birthday Cupcake Jar

Chocolate Sprinkle

This amazingly simple but decadent cake combo was a staple in Tracey’s household while her kids were growing up. They didn’t have a lot when the kids were small but always went all out for birthdays. There’s nothing like chocolate cake and frosting to make a day a truly special one!

Chocolate Sprinkle is moist chocolate cake with chocolate buttercream frosting topped with rainbow sprinkles.

S’more Cupcake Jar


“I hate to camp. I really do. But if I could just sit around the campfire for an hour and makes s’mores I could handle that. Now with this yummy jar I don’t have to. Thank God.” Tracey says. These feelings were her inspiration behind this delicious flavor.

S’more features moist and decadent chocolate cake layered with crushed graham crackers, rich chocolate ganache, and marshmallow fluff. It’s topped with a chocolate square.

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