Welcoming Wicked Good Cupcakes

Gifting at Hickory Farms just got sweeter! We’re thrilled to welcome the original cupcake-in-a-jar and Shark Tank favorite Wicked Good Cupcakes to our collection of gourmet food gifts.

All About Wicked Good Cupcakes

Wicked Good Cupcakes started with mom-and-daughter team Tracey Noonan and Dani Vilagie’s passion for cake decorating. They took a class in 2010 as a way to spend time together, and from there they came up with an idea for a cupcake business and launched their first store in 2011 in Cohasset, Massachusetts.

As word of their delicious cupcakes got around, they found themselves getting hundreds of requests to ship across the country. However, shipping cupcakes that arrive fresh and intact was a struggle, leading Tracey and Dani came up with a great idea. By filling mason jars with freshly baked layers of cake, frosting, and filling, they created the very first cupcake-in-a-jar that could be easily shipped.

In 2013, Tracey and Dani pitched their innovative cupcake-in-a-jar idea on the hit reality show Shark Tank, capturing the attention of Mr. Wonderful himself, Kevin O’Leary. With his investment and the publicity from the show, the mother-daughter entrepreneurs grew their cupcake startup into a nationally recognized brand.

Since Shark Tank, it has been a whirlwind ride for Tracey and Dani. Wicked Good Cupcakes has flourished and become the go-to brand for cupcakes in a jar. They continue to grow and innovate, constantly creating new products for their customers.

Hickory Farms and Wicked Good Cupcakes

At Hickory Farms we're always looking for new and exciting ways for you to connect with gifts of good taste, and in 2021, Wicked Good Cupcakes joined the Hickory Farms family of gourmet food gifts. Tracey and the Wicked Good team were fans of Hickory Farms, our quality food, and packaging.

With decadent flavors and enticing, unique presentation, Wicked Good Cupcakes are right at home at Hickory Farms. These delicious, sweet, and fun cupcake jars are a great way to add delight to any occasion, making them the perfect addition to our gift collection.

Shop the collection of Wicked Good Cupcakes available at Hickory Farms, and even more gifts for every occasion at hickoryfarms.com.