It’s no surprise that everyone has different preferences when it comes to snacks. But, did you know that whether you prefer your snacks on the sweet or savory side can reveal a lot about your personality?

A survey commissioned by Hickory Farms and conducted by OnePoll of 2,000 general population Americans has found major personality differences between those who prefer sweet treats and those who prefer savory snacks. For example, sweet tooths are more likely to be more creative, adventurous, try new things, and be more organized than their savory counterparts.

If you have a sweet tooth, chances are you like to live on the wild side of life. Sweet snackers are more likely to be social butterflies with their snacking — like while hanging out with friends (20%) or during a game night (19%). Meanwhile, savory snackers tend to save their snacks for more intimate or subtle events, like on dates (27%) and while binge-watching tv (23%).

If they had more time on their hands, sweets lovers would likely end up at the beach (28%), museum (20%), or in the wilderness (17%). Savory palates, however, would rather go shopping at a mall (31%) or explore a new city (10%).

The study found when it comes to TV and other types of media, savory snackers liked science-fiction movies, historical fiction books, and documentary TV series. Meanwhile, sweet tooths were more drawn to comedies and mysteries across books, film, and television.

Perhaps most surprising of all, both types of people flip sides when it comes to breakfast. Sweet tooths reach for eggs (72%) and bacon (66%), while savory snackers go for fresh fruit (58%) and pancakes (57%) during the most important meal of the day.

Regardless of snacking palates, there’s still a number of things universally agreed upon. For 35% of people, the primetime for a snack is in the early afternoon. Two-thirds of Americans are also serious when it comes to their snacking habits. Sixty-two percent of people say they could eat an entire family-sized bag of chips in a single sitting if given the opportunity. Likewise, 62% get cravings easily and will give into their cravings easily..

“We’ll admit we didn’t expect to find so many personality differences between sweet and savory palates,” says Judy Ransford, Chief Marketing Officer for Hickory Farms. “I love to see this, because it tells me that when people shop for food gifts, they’ll seek out retailers who offer something for everybody. In fact, 67% of our gift basket sales in the first quarter of 2021 were from baskets with a combination of both sweet and savory treats.”

Has reading these results gotten you hungry for your favorite snacks? No matter if you’re craving sweets, savory bites, or maybe a bit of both, you’ll find all the flavors you love at Hickory Farms!

*Survey conducted by OnePoll for Hickory Farms in April 2021 with a sample of 2,000 Americans


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